I'd love to hear from you
Whether you have a project in mind, or just want to say hi.
Whether you have a project in mind, or just want to say hi.
Shoot me an email
Hospitality & Entertainment Posters
MRG Group is one of Canada's leading live music and hospitality companies, operating venues and events across the country. These posters were designed for real use printed, posted, and seen.
Industry
Live music & hospitality
Scope
Event poster design across multiple formats and venues
Tools
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Each design was produced across multiple formats simultaneously: Instagram story, square, portrait feed, Facebook banner, coroplast signage, Table Talkers, Roar digital boards, and high-quality print-ready files with full bleed and trim marks. Every format required its own compositional decisions while maintaining a consistent visual system across all of them.
MRG Group operates some of Canada's most prominent live music venues and hospitality spaces. These posters were produced for real use printed, posted, and live.
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Design Process
- Format mapping: established safe zones and hierarchy rules for each output formats before starting any design
- Brand guide review: studied each venue's/artsist brand guidelines to understand the colour systems, type hierarchies, and visual rules in play
- Hierarchy first: established the reading order (artist / event name / date / venue / ticket info) and locked it before any visual treatment
- Visual treatment per piece: typography, colour, and image treatment derived from the event, the artist, and the venue brand. No house style applied across the board
- File preparation: All files produced print-ready with full bleed, trim marks, and correct colour profiles (CMYK for print, RGB for digital)
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The Constraint That Made the Work Better
Having to operate within established brand guides is one of the most useful constraints in commercial design. It removes decoration as an option and forces every decision to be justified against the system. Some of the strongest pieces in this set are the ones where the brand guide was most restrictive.
Takeaways
Multi-format design is a compositional discipline, not a resizing task. Each format requires its own hierarchy decisions. Working within someone else's brand guide is a professional skill. Knowing how to extend a system without breaking it is what separates intermediate designers from juniors. Readability at distance (coroplast, ROAR boards) and readability at thumb-scroll speed (Instagram) require different approaches.
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Have a project in mind?
We’d love to hear from you — whether you have a project in mind, or just want to say hi.
Let’s Talk
