I'd love to hear from you
Whether you have a project in mind, or just want to say hi.
Whether you have a project in mind, or just want to say hi.
Shoot me an email
Events, Venues & Hospitality Design
Hospitality & Entertainment Poster Design
Industry
Live music & hospitality
Scope
Event poster, Menu, Banners, Stickers, Social media posts design across multiple formats and venues
Tools
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
MRG Group is one of Canada's leading live music and hospitality companies, operating venues and events across the country. This project involved designing across a wide range of print and digital collateral for multiple venues and artists under the MRG umbrella including event posters, banners, menus, social media graphics, artist artwork, stickers, and handbills.
MRG Group operates some of Canada's most prominent live music venues and hospitality spaces. These posters were produced for real use printed, posted, and live.
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The Constraint That Made the Work Better
Having to operate within established brand guides is one of the most useful constraints in commercial design. It removes decoration as an option and forces every decision to be justified against the system. Some of the strongest pieces in this set are the ones where the brand guide was most restrictive.
Takeaways
Multi-format design is a compositional discipline, not a resizing task. Each format requires its own hierarchy decisions. Working within someone else's brand guide is a professional skill. Knowing how to extend a system without breaking it is what separates intermediate designers from juniors. Readability at distance (coroplast, ROAR boards) and readability at thumb-scroll speed (Instagram) require different approaches.
Have a project in mind?
We’d love to hear from you — whether you have a project in mind, or just want to say hi.
Let’s Talk
